The history of ecommerce begins with the first ever online sale: on August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today.
Global retail eCommerce sales are projected to reach $27 trillion by 2020 and eCommerce transactions are estimated to grow at the rate of 30% per annum by 2020.
Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions. The connection between global buyers and sellers, through online verticals (B2B, B2C, C2B, C2C), is growing rapidly. Find out how you can benefit from the strength and expertise of WCA’s dynamic eCommerce network!